Adding a sauna to your backyard is becoming more and more popular. As far as outdoor home improvements go, it nears the top of the list for those that are health-conscious. It comes of no surprise, many of the same folks who purchase a pool are also in the market for a sauna.
With summer right around the corner, it’s time to start thinking about backyard improvements. A sauna is one that make your home’s outdoor living area a more enjoyable experience. Most homeowners long for a place to escape from the hustle and bustle of everyday life, to unwind. A sauna provides the type of respite they are looking for; complete relaxation in a natural outdoor setting.
Why Purchase a Sauna For Your Backyard?
Folks who visit a sauna regularly, have most probably considered saving themselves the recurring cost. Its also inconvenient having to go to a steam room for a 15-45 minute session. It stands to reason that when evaluating what outdoor amenities provide the best value, more homeowners are considering a sauna.
Health Benefits of Owning a Sauna
There are many well-known benefits to owning a sauna. A 2018 Mayo Clinic Proceedings study states, “Sauna bathing may be linked to several health benefits, which include reduction in the risk of vascular diseases such as high blood pressure, cardiovascular disease, and neurocognitive diseases; nonvascular conditions such as pulmonary diseases; mortality; as well as amelioration of conditions such as arthritis, headache, and flu.”
While associated with improving conditions such as respiratory issues, bronchitis, and other breathing ailments, still there is a large percentage of consumers who purchase a sauna for other reasons. Many will purchase a sauna for the beauty that they add to their outdoor living environment. With many elegant and contemporary design options to choose from; these days, consumers have their choice when it comes to adding a sauna that compliments the aesthetic of their backyard.
This country loves its saunas. In fact, there are currently over 1 million saunas, representing an $8 billion market in the United States alone. Seems like a high number right? Well that’s nothing compared to Finland who really love their saunas. Finland has the highest percentage of saunas per capita than any other country on the planet. With a $20 billion market, there are over 3 million saunas in Finland today. We may be running behind them in terms of consumer demand, but we’re catching up fast.
Why Have Saunas Sales Spiked?
To get a better understanding of why the demand for saunas has suddenly spiked, we spoke with Tina Adams, Vice President of Sales & Marketing for Bathing Brands. We wanted to know how the market for saunas has grown in recent years.
How Has The Market For Saunas Grown?
“Sauna sales have doubled in the past two years, mirroring unprecedented interest in backyard leisure, personal wellness, and an improved quality of life.”, said Adams.
Perhaps highest on the list for consumers thinking of purchasing a sauna for their backyard are the health benefits that come from owning one. A fact that Adams acknowledged, “In addition to making people feel good, heat therapy has proven heart-health, pain-reduction, and immune systems benefits.”
America Is Developing A Culture For Saunas
“There is a sauna bathing revolution brewing,” said Adams, “we are culturally uncovering the value heat and cold can have on us physiologically. Experiencing a sauna outdoors, and even better, adjacent to a swimming pool, offers an experience only nature can provide. The addition of a sauna in a pool setting allows for an invigorating plunge or cool down which is so essential to the sauna experience. “
It stands to reason that as swimming pools have surged in popularity over the years, the sauna sector would see a new influx of consumers as well. Being a very cold country, we can understand why Finland is so popular for saunas. America however doesn’t have the culture for saunas that Finland does, nor the climate. Yet, the demand has skyrocketed. With double the sales, the question begs to ask, why are Americans developing such an appetite for adding saunas as an outdoor amenity?
How Did Saunas Suddenly Become So Popular?
There was a point in time where you where a sauna was an unlikely amenity to find in the backyard. These days, finding a sauna in an elegantly appointed outdoor setting is far more likely. The market penetration has been considerable in recent years. Sauanas are now on the list of top amenities one will find in the backyard along with pools and spas.
“One of the hottest trends in the backyard right now is the installation of outdoor saunas,” said Adams, “but it’s the pool and spa dealers who are really the ones facilitating this trend. Modular or barrel saunas are easy to display, simple to install, and can help grow their business.”
It’s a fact that as the gatekeepers of the backyard, pool builders and designers are the ones with the greatest influence on the homeowner. In terms of swaying buying decisions to particular outdoor living products and amenities, no one has more influence in this regard.
The ease of installation, small space requirements, and relatively low cost in comparison to other outdoor amenities such as pools and spas, make it an appealing value added service builders can add to the list of products they offer their customers.
The fact that stoking demand starts at the dealer level begins at the dealer level is not lost in Adams. “Local pool and spa dealers are the most viable resource for displaying, promoting, and satisfying consumer demand,” she explained.
During trade show season, saunas definitely had an enormous presence on the exhibition floor this year. “We have seen growth in all markets,” said Adams. “Where there is a pool, there is the highest potential of outside sales sauna growth,” she explained.
Adams is hoping for even higher adaptation in the near future, “Featuring an outdoor sauna kit into existing projects is a sure-fire way to grow sales. We’re excited to see our dealers leading the sauna revolution at the retail level.”
Featured Photo Credit: Thermory USA